• Assisted the Director of Digital Strategy with the development and execution of fully integrated online engagement strategy, designed to attract and retain consumers to optical departments of JCPenney, Macy's, Boscov's, Meijer, and BJ's Wholesale Club.
• Worked directly with creative agency to develop content for campaigns that were leveraged across all digital channels.
• Performed testing of digital campaigns and analyzed metrics to ensure optimized conversions.
• Worked closely with SEO/SEM agency to ensure content was relevant, engaging and complied with SEO standards.
• Performed in-depth analysis of online traffic for the web, mobile, and social channels to make recommendations for improvements in sales, acquisition and engagement strategies, remarketing tactics, and customer experience.